American Express's initiative called "Small Business Saturday" is one of the unique projects, which undertake various measures to uplift economic development of the small businesses and promote job opportunities for them. The national event is set to be held on November 26, 2011. More than 200 organizations so far have joined the initiative to encourage the consumers to shop locally from small businesses. Dun & Bradstreet Credibility Corp., a global giant in providing credit management solutions, has also become a part of this project. Being a part of this initiative, the D&B will be working towards increasing awareness amongst the businesses regarding the importance and methods of maintaining business credit in such a volatile economic condition. D&B will also leverage their expertise to assist small businesses in managing customers and increasing their brand visibility.